Reports · UK + US · 6 min read
What to Include in an AI Visibility Report for Law Firms
A useful AI visibility report should be specific enough to act on and careful enough to avoid overstating what AI systems can guarantee.
Prompt evidence table
The report should show which prompts were tested, which tool or workflow was used, whether the firm appeared, and which competitors were mentioned.
Without prompt-level evidence, a visibility score is too vague to be useful.
Accuracy and competitor findings
The report should separate presence from accuracy. A firm appearing with an incomplete or inaccurate description may still need to improve public information.
Competitor findings should be factual: which competitors appeared, in which prompts, and what visible signals may explain the gap.
Practical action plan
Recommended actions should be grounded in public evidence: clearer service pages, local content, FAQs, team credentials, reviews, structured data, and profile consistency.
The report should clearly say it is not legal advice, an SEO guarantee, or a promise that AI tools will recommend the firm.