How the system works

Build a reliable route from immigration search to a suitable consultation.

No two practices need the same channel mix. The constant is a connected system that attracts the right demand, helps people enquire easily and gives your team enough context to follow up well.

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A joined-up acquisition system

1
Search

Google, Maps, referral

2
Landing page

Clear service route

3
Qualified enquiry

Matter, urgency, fit

4
Booked consultation

Instant follow-up

5
Signed client

Attributed outcome

Channel mix is selected by service, location and budget

Google AdsGoogle MapsOrganic searchAI searchRetargetingPartnershipsImmigration Engineer enquiries

The complete system

Every step between search and a new legal matter.

01

Attract

High-intent Google Ads, local search, organic content, AI search and referral routes.

02

Capture

Campaign pages, calls, concise forms, callback requests and consultation booking.

03

Qualify

Gather the practical context that helps the right team prioritise and respond.

04

Book

Confirm, route and remind prospects so more suitable enquiries reach a consultation.

05

Convert

Follow up on unbooked and missed opportunities, then support the firm’s intake process.

06

Measure

See cost, source, response and outcome signals from enquiry to consultation.

Channel selection

Use demand sources that make sense for the firm, service and location.

Google Ads

High-intent campaigns aligned to a focused landing page.

Local search

Google Business Profile and service-area signals that support local discovery.

Organic and AI search

Useful service content and answerable expertise that create durable demand.

Remarketing and partnerships

Thoughtful re-engagement and referral routes where appropriate.

What happens after an enquiry

Advertising is only the start of the work.

The system is designed to help a prospective client get a useful response while giving the firm a clearer, faster intake path.

  1. 01

    An enquiry arrives from a tracked source

  2. 02

    The matter and urgency are classified

  3. 03

    The right team receives an alert

  4. 04

    The prospect gets an immediate acknowledgement

  5. 05

    A consultation option and reminders are sent

  6. 06

    The outcome is recorded for reporting

Not a black box

Every important hand-off should have an owner, a signal and a next action.

See how the system is measured