Methodology
Evidence first. Claims second.
Our audits are snapshots of observable visibility, designed to produce a useful next action without pretending to know a private ranking formula.
1. Define the search set
We combine a real service, location and client intent. The free scan uses a focused sample; the paid audit expands the set across priority services and comparison moments.
2. Capture current public evidence
We review what a prospective client can discover through current web search and AI-assisted search workflows. We record direct-domain, third-party and competitor visibility separately.
3. Inspect the source signals
We check service-page clarity, local relevance, firm and team identity, structured data, reviews, citations, technical indexability and the path from arrival to enquiry.
4. Apply human review
A person checks the evidence and recommendations in the paid action audit. We prioritise specific fixes that the firm or its existing web team can implement.
How to interpret a result
Results can vary by wording, date, location, device, personalisation and changes in an index or model. “Not observed” means absent from the captured result set, not absent from the entire internet. A visibility association is not proof of a ranking factor.
Boundaries
immigration.engineer is not a law firm and does not provide legal advice. We do not guarantee rankings, AI recommendations, leads or revenue. We do not invent testimonials or treat automatically generated copy as research.
The July 2026 pilot publishes all ten reviewed observations. Read the study or download the CSV.